After 6 years of building Nutrizoe and serving over 3 lakh Indian mothers, one thing became clear: The new generation of women wants wellness that fits into their lives - not the other way around. BAAE creates simple, effective solutions that help women build their own rituals, in their own space, at their own convenience.
Richa Pendake

About Us

BAAE Wellness
Bare And Beautiful Everyday
BAAE was created to bring these everyday wellness needs together under one trusted brand. From body care and recovery to hair wellness, intimate care, and personal grooming, we design thoughtful solutions that make self-care simpler, more accessible, and easier to integrate into daily life. Because when wellness is uncomplicated, it becomes something women can enjoy every day - not just make time for occasionally.

Who We Are
BAAE Wellness is a women's wellness and personal care brand built around rituals, recovery, confidence, and everyday self-care.
We create products for women across every life stage - from young adults navigating body care, to busy professionals seeking convenience, to mothers managing postpartum changes, and women embracing changing skin and hair with age.
Our philosophy is simple: wellness should be effective, honest, and accessible.
BAAE = Bare And Beautiful Everyday.

Built on Proven Foundations